![California Portable Restroom Operator Focuses on Service & Business Diversification](https://cole-promonthly.imgix.net/https%3A%2F%2Fwww.promonthly.com%2Fuploads%2Fimages%2Floraschraft10.jpg?crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=620&ixlib=php-1.1.0&q=75&w=1024&s=8322cd5e532e823ca102becea6319a1e)
After David Leal started NOR-CAL Portable Services in 2003, he faced a decision at a figurative fork in the marketing road: Do things on the cheap and be a low-cost portable restroom provider, or differentiate his company as a more expensive outfit with higher-end equipment –...