![The Formula for a Successful Startup: See an Opportunity and Seize It](https://cole-promonthly.imgix.net/https%3A%2F%2Fwww.promonthly.com%2Fuploads%2Fimages%2F28rentalsoklahoma06fade_170822_130449.jpg?crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=620&ixlib=php-1.1.0&q=75&w=1024&s=5616fc607c246697763df28dc11eff08)
As a farmer and a former full-time firefighter, Jay Baker would appear to have an unusual pedigree for a portable restroom operator. But judging from the success of 28 Rentals, the company he started in 2011 with his wife, Misty, it turns out that a farmer’s work ethic and an...