![Hold Strong on Pricing to Better Build Your Service Reputation](https://cole-promonthly.imgix.net/https%3A%2F%2Fwww.promonthly.com%2Fuploads%2Fimages%2Flavatory.jpg?crop=focalpoint&fit=crop&fp-x=0.7&fp-y=0.3&h=620&ixlib=php-1.1.0&q=75&w=1024&s=fc749a139bc8640950fd6f75e7a63c28)
Michael Viramontes, owner, is shown near a unit at The Lavatory which focuses on trailer rentals featuring Lang Specialty Trailers.
Michael Viramontes, owner of The Lavatory, a restroom trailer and service contractor in Fresno, California, is committed to offering efficient service in exchange for fair compensation. How does he compete with mom-and-pop contractors who try to undercut him on price? Answer: He...